“Now that more brands are open to gender diversity, I am seeing more men perusing the aisles at department stores and asking questions about their skin. We asked around, and it is not just gay males purchasing cosmetics - all men are buying skin care more than ever.” In particular, she said men want to improve their complexions, but rarely see men in ads for a beauty company. “Perhaps they’ll be inspired to build a product line geared toward the male crowd or collaborate with a male personality. Takeaways from the survey, Harbor added, can be useful to both retailers and brand marketers. “I definitely assumed this number would have been much lower, but was delighted to see this,” she said. The high percentage of women who know a male that wears makeup, 54 percent, stood out to her. “Makeup brands also get firsthand insights to what their buyers think and want from them. Give yourself virtual lipstick, liners, shadows, mascara, and more.

You can also customize your look and show off your style with the 20 makeup and beauty tools. Harbor said Perfect365 performs surveys to allow its users to communicate opinions about makeup brands. Perfect365 has more than 200 presets that will transform your face with just one tap. When I think of Milk Cosmetics, I think of all genders as well as ethnicities - they cover just about everyone which is admirable, especially to the Millennial and Gen Z demographic.” “I think that Milk is one of the first brands to launch right off the line featuring males wearing their products. Milk Cosmetics features all genders in advertising for almost every product launched. Cover Girl hired Charles as its first Cover Boy. MAC, she added, has worked with male personalities dating back to RuPaul being hired when Viva Glam launched in 1994.

“The top brands that were mentioned by respondents are brands that have collaborated with either a male makeup artist, or a male or transgender beauty influencer,” Harbor said.

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